Common Name: purple coneflower 
     
	
                        
                            Type: Herbaceous perennial
                        
                        
                            Family: Asteraceae
                        
                        
                        
                            Zone: 3 to 8
                        
                        
                            Height: 2.00 to 3.00 feet
                        
                        
                            Spread: 2.00 to 3.00 feet
                        
                        
                            Bloom Time: June to August
                        
                        
                            Bloom Description: Carmine red to purple rays and bronze-brown cone
                        
                        
                            Sun: Full sun to part shade
                        
                        
                            Water: Dry to medium
                        
                        
                            Maintenance: Low
                        
                        
                                Suggested Use: Naturalize
		                    
                                Flower: Showy
		                    
                                Attracts: Birds, Butterflies
		                    
                                Tolerate: Deer, Drought, Clay Soil, Dry Soil, Shallow-Rocky Soil
		                    
                        
                        
                     
                    
                 
                                   
                
                    Culture
                    Easily grown in average, dry to medium, well-drained soil in full sun to part shade. Best in full sun. An adaptable plant that is tolerant of drought, heat, humidity and poor soil. Divide clumps when they become overcrowded (about every 4 years). Plants usually rebloom without deadheading, however prompt removal of spent flowers improves general appearance. Freely self-seeds if at least some of the seed heads are left in place.
Although ‘Rubinstern’ may be originally planted from seed (it is a seed variety), it may not come true from self-seeding in the garden.
	             
                
                    Noteworthy Characteristics
                    Echinacea purpurea, commonly called purple coneflower, is a coarse, rough-hairy, herbaceous perennial that is native to moist prairies, meadows and open woods of the central to southeastern United States  (Ohio to Michigan to Iowa south to Louisiana and Georgia).  It typically grows to 2-4' tall.  Showy daisy-like purple coneflowers (to 5" diameter) bloom throughout summer atop stiff stems clad with coarse, ovate to broad-lanceolate, dark green leaves. Good fresh cut or dried flower.  The dead flower stems will remain erect well into the winter, and if flower heads are not removed, the blackened cones may be visited by goldfinches or other birds that feed on the seeds.
Genus name of Echinacea comes from the Greek word echinos meaning hedgehog or sea urchin in reference to the spiny center cone found on most flowers in the genus.
Specific epithet means purple.
‘Rubinstern’ (meaning ruby star) is a purple coneflower seed cultivar that typically grows 2-3’ tall. It features daisy-like coneflowers (to 4” diameter) with carmine red to purple rays and large, pin cushion-like, dark bronze-brown central cones. Flowers bloom from June to August with some sporadic later bloom. Lanceolate, dark green leaves (4-8” long).
	             
                
                    Problems
                    Japanese beetle and leaf spot are occasional problems. Susceptible to aster yellows disease.
	             
                
                    Uses
                    Excellent, long-blooming flower for massing in the border, meadow, native plant garden, naturalized area, wildflower garden or part shade area of woodland garden. Often massed with black-eyed Susans (rudbeckias).