Helenium 'Moerheim Beauty'
Common Name: sneezeweed 
Type: Herbaceous perennial
Family: Asteraceae
Zone: 3 to 8
Height: 2.00 to 3.00 feet
Spread: 1.00 to 1.50 feet
Bloom Time: August to October
Bloom Description: Bronze/red
Sun: Full sun
Water: Medium to wet
Maintenance: Medium
Suggested Use: Rain Garden
Flower: Showy, Good Cut
Attracts: Butterflies
Tolerate: Deer, Wet Soil


Grow in average, medium to wet, well-drained soil in full sun. Intolerant of dry soils. Avoid overfertilization which may cause plants to grow too tall. Although not required, plants may be cut back in early July (at least 6 weeks before normal flowering) to reduce plant height and encourage branching, thus leading to a more floriferous bloom, healthier foliage and less need for support. Remove spent flowers to encourage additional bloom. Divide clumps every three years to maintain vigor.

Noteworthy Characteristics

Helenium is a genus of about 40 species of annuals and hebaceous perennials from North and Central America. They are found mostly in damp meadows and along the edges of woods. They have a long season of bloom.

Genus name comes from the Greek name helenion which is the name of a Greek plant which honors Helen of Troy. It is unclear as to the relevance of Helen of Troy to the within genus of plants which are exclusively native to North and South America.

Powdered disk flowers and leaves of this species have in the past been dried and used as snuff, thus giving rise to the common name of sneezeweed.

'Moerheim Beauty' is an erect, clump-forming perennial which typically grows 2-3' tall (sometimes to 4') on rigid stems. Lengthy, late summer to fall (sometimes first frost) bloom period. Daisy-like flowers (2" diameter) have wedge-shaped, coppery-red rays (notched at the tip) and prominent, dark (almost black), dome-like center disks. Ray flowers gradually fade to burnt orange. Alternate, lance-shaped, dark green leaves (up to 6" long).


Susceptible to powdery mildew, leaf spot and rust. Most heleniums benefit from staking or other support. Deer tend to avoid this plant.

'Moerheim Beauty' may generally be grown without pinching or support.


Provides late summer to fall bloom for the border. Also effective for prairies, meadows or wild gardens. Suitable for use as a cut flower.